My Bay is an annual community initiative administered by Torbay Council and designed to help residents save money while supporting local businesses. By joining the My Bay scheme, residents gain access to exclusive offers with local businesses, additional free parking time, and free access to public toilets.

The scheme aims to reduce living costs for residents, provide better value for money, and boost the local economy by increasing footfall and trade for participating businesses. Residents can sign up on the Torbay Council website, their ‘MyTorbay’ account, or at local libraries in Paignton, Torquay and Brixham, with a standard annual fee of £10 per person.

Businesses can submit their offers for free and can benefit from free promotion, ad space on the My Bay website directory, and broad visibility through various communication channels.