The South West Visitor Economy Hub is a free online tracking system designed for tourism businesses in Devon and Somerset.

It monitors monthly trends in visitor attitudes and behaviour across the region, using multiple sources to cover things such as local visitor numbers, profile, origin and behaviour.

The system draws on data from third parties and from tourism businesses themselves – in return for contributing, confidentially, a small amount of data, businesses have full access to the hub, free of charge.

Trends and insights from the hub help businesses and organisations to measure performance against peers, plan marketing activity, inform product & service changes and support funding & investment decisions.