The English Riviera BID Company (ERBID) is the official provider of a continued, professionally coordinated Destination Marketing service to promote the English Riviera as one of the UK’s Premier Resorts. It is funded by over 1300 tourism and hospitality businesses around the Bay who each pay a BID levy.

Key promotional activities include:
• national advertising
• operation of the official English Riviera website englishriviera.co.uk, attracting over a million visitors a year
• official destination social media channels including Facebook, Instagram, Twitter, YouTube, Tik Tok
• operation of the year-round, award-winning English Riviera Visitor Information Centre
• investment in, and promotion of, events working in partnership with Torbay Council. Events include the English Riviera Airshow, English Riviera Walking Festivals, England’s Seafood FEAST and Bay of Lights.