The Devon Association of Tourist Attractions (DATA) was established in the 1980’s. It is a not for profit organisation who represent and trade under Devon’s Top Attractions. They are a marketing consortium of the county’s leading visitor attractions who together through joint marketing initiatives collectively market the Devon’s Top Attractions brand and members across a wide range of tourism markets. They publicise and promote the choice, quality and variety of their members at both local and national levels.

Members are annually inspected to meet rigorous criteria and quality standards. This ensures that visitors experience quality in terms of venue, facilities, content, service and value for money. Devon’s Top Attractions continue to work together to raise and maintain the standard of Devon tourist attractions.