Episode 1: Building a Year-Round Destination
In this episode of the Riviera Connect Podcast, we sit down with Carolyn Custerson, Chief Executive of the English Riviera BID Company, and a leading figure in the transformation of Torbay’s tourism economy. Carolyn shares her leadership journey, the strategic vision behind year-round tourism, and the innovations driving the English Riviera’s £500 million visitor economy. We discuss the impact of strategic partnerships, the future of tourism marketing, and what it takes to build resilience in the face of major challenges.
What We Cover:
- Leadership lessons from navigating industry challenges
- The future of the Devon & Partners LVEP collaboration
- How tourism marketing must evolve to stay competitive
- Unlocking opportunities for year-round tourism in Torbay
- Carolyn’s personal leadership principles for success
- The English Riviera lightning round: local hidden gems and personal favourites
- Future opportunities and challenges for Torbay’s business community
